Kristin Terpeza
UX Content Designer
"Unique Families" Print/AA
Part of a larger rebranding effort connecting day-to-day family needs with AFI's personalized policies and dedicated agents.
"Switch and Save" Print and Radio/General Market
AFI couldn’t beat auto insurance competitors on price. By focusing on their core value proposition—highly dedicated agents who look out for their clients in many ways—the traditional conversation of switching and saving shifted to one of saving oneself stress and worry.
